Did you see what Spotify just released? It's a hopeful step in the direction of being a bit more transparent by the streaming behemoth. The new 'Loud and Clear' site outlines the (macro) economics around how streaming works on the platform. One of the biggest takeaways for me is the number of artists actually earning from streaming. And how much!
- 184,500 artists made over $1,000
- 67,200 artists made over $5,000
- 42,100 artists made over $10,000
- 13,400 artists made over $50,000
- 7,800 artists made over $100,000
- 1,820 artists made over $500,000
- 870 artists made over $1,000,000
Let's put this in perspective. In Indonesia, the average annual salary is around $10,000. In India and Brazil it's $5,000. And in the US, the median annual salary is just under $50,000. So, depending on where you live, it seems a significant number of musicians are earning a living just from Spotify royalties (not to mention Apple Music, or any other avenue).
Now, let's not forget that 100% of this money does not go direclty to the artists in many cases. Many of these artists are signed to labels or distributors who keep a percentage of these royalties.
And if you don't have someone collecting your publishing royalties (performance AND mechanical) then you're missing out on about 1/5 of all of your money. Check out this article on how to get that money.
And, isn't it nuts that nearly 8,000 artists are making more than $100,000 just from Spotify? So next time someone says that Spotify doesn't pay, you can politely correct them. It's a weird and crazy time we're in right now.
Another big takeaway, is that over 550,000 tracks have surpassed 1 million streams (207,000 in just 2020). Now, I know this stat might make you feel quite shitty if you're not the artist behind one of these songs, but don't let this discourage you. Let it encourage you! Tens of thousands of artists are making a living just from Spotify revenue. Make it your goal this year to be one of them!
At Ari's Take, we're working with some experts in the space to help you achieve streaming success and be one of these artists. We're about to reveal the goods. Stay tuned...
And last, but (hopefully) not least. I released a new single today. "Birthday" is a piano ballad about reflecting but not dwelling. Being grateful without celebration.
Take a listen here.
If you do the Spotify thing, please add it to your playlists and smash that heart button. It all helps. We're all in this crazy music community together.
I'd love to hear your thoughts on the song (just hit reply).
PS - Have you checked out our report on how much each distributor pays per stream for Spotify and Apple (by country)? We're adding new reports/distros everyday. Check it out here.
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