PeachTree Music Group

Friday, March 25, 2022

Future of Marketing

GLOBAL 3 traits digital leaders have in common Karalee Close, Hrishi Hrishikesh March 2022 Share Karalee Close is a senior partner and managing director at Boston Consulting Group (BCG), where she is also the global leader of its Technology Advantage practice. Hrishi Hrishikesh is a partner and director at BCG and a core member of Technology Advantage. Recently, they partnered with Google to study how global companies successfully approach digital transformation. They share their key findings here. A woman of color examines a bar graph, while a white man makes adjustments to a growth chart. Senior business leaders are keenly aware we’re in a new era of digital consumption, one that’s been rapidly accelerated by COVID-19. If the past few years have shown us anything, it’s that companies must be ready to move quickly to stay ahead of the pace of change. This has familiarized many marketing teams with a new catchphrase: digital transformation. A company’s ability to quickly scale digital solutions allows it to realize value from digital transformation. Since 2018, we’ve been partnering with Google to explore digital transformation, as it’s evolved from a relatively nascent concept to a business imperative. Most recently, we teamed up to better understand why some companies are able to generate significant value from digital solutions — and why so many others still lag behind. Our approach was to study the digital proficiency and maturity of 2,000 global companies, and we found that the value companies get from their digital solutions is inextricably linked to their ability to scale those solutions at speed. Achieving scale is what transforms digital pilot programs from interesting experiments into drivers of significant value. Companies that are able to do this faster than the rest of the market hold a considerable advantage. This became an important factor for our study; it differentiated the “digital leaders” — roughly 30% of companies generating significant value from digital — from the others. Our research showed that digital leaders achieve three times higher revenue growth and cost savings, and have an accelerated time-to-market twice as high as companies unable to gain value from digital.1 By taking a deeper look at the digital leaders, we were able to identify three key factors that allowed them to successfully scale their digital solutions. Here’s what you need to know. Three people icons in a huddle, a hex nut, and a slider control: 1. C-suite alignment. 2. Build capabilities. 3. Always-on mindset. 1. C-suite alignment Becoming a digital leader begins at the top. Companies are successful when digital transformation isn’t just the remit of one executive, but when the entire C-suite aligns on a common strategy and road map. Once they’ve set the North Star, CxOs must work together to galvanize the entire organization to execute the vision from the top down. According to our research, 72% of digital leaders say that consistent C-level collaboration is essential,2 and a full 82% claim to align across the executive suite on digital vision, investment, and other resources to drive the agenda forward together.3 A laptop screen shows a growth chart. 82% of digital leaders align across the executive suite on digital vision, investment, and other resources. Think with Google Source: BCG, Global, The Keys to Scaling Digital Value, a study commissioned by Google, March 2022. Share To do this successfully, leaders must embrace agile ways of working. They can’t work in silos if they plan to cascade strategies and targets down to local business units. Flexible planning and budgeting processes are critical, and the whole C-suite must be more involved in tech, data privacy, and analytics to follow a successful digital road map. 2. Build capabilities With C-suite alignment in place, digital leaders next invest in whatever helps their businesses gain value from digital. To effectively understand this question, companies need to take advantage of first-party data, from their customers and themselves. Gathering insights from data requires access to the same high-quality data throughout the organization. More than 90% of digital leaders have gained the ability to connect digital solutions to their tech stacks by using APIs and microservices. An emphasis on proper data governance procedures paves the way for a continuous supply of high-quality data that teams use appropriately and consistently. A cloud contains a microchip. 90% of digital leaders have gained the ability to connect digital solutions to their tech stacks by using APIs and microservices. Think with Google Source: BCG, Global, The Keys to Scaling Digital Value, a study commissioned by Google, March 2022. Share Digital leaders also focus on creating agile working environments, powered by productivity apps and AI analytics, which appeal to high-performing employees and aid in recruitment. Fostering a competent workforce — and a more inclusive and diverse workplace — also enables digital leaders to build more resilient business models for the long term. 3. Always-on mindset Rather than viewing digital transformation as a one-time project, digital leaders steer with an adaptive, always-on mindset to improve and scale pilots as the landscape changes and they prove their ROI. Just as technology, markets, and consumer behaviors constantly evolve, so too will your approach to digital transformation. A cultural reset is required to get comfortable with constant pivots. Digital leaders continually test and learn, invest in flexible planning and budgeting, and develop cross-functional teams, starting with the C-suite. It’s also clear from our research that digital leaders have embedded these behaviors into their company culture. As C-levels align to invest in a digital foundation, they become adept at using internal data as a decision-making tool for operational challenges. A settings wheel inside moving arrows. An adaptive, always-on mindset increases businesses’ ability to reimagine customer experiences. This adaptive, always-on mindset also increases businesses’ ability to reimagine customer experiences. By working cross-functionally, digital leaders are better able to determine which customer-centric opportunities to quickly scale and which unsuccessful or slow-moving initiatives to cut. It’s clear that digital transformation delivers outsize value to digital leaders. All companies can expect to realize similar value if they are willing to commit to change. By embracing necessary success factors — an aligned C-suite, capabilities-driven investment, and an always-on approach — any organization can become a digital leader. Further your business’s transformation by exploring the full BCG research report. Explore related content Digital Transformation Global Karalee Close Karalee Close Managing Director and Senior Partner; Global Leader, Technology Advantage Boston Consulting Group Hrishi Hrishikesh Hrishi Hrishikesh Partner and Director Boston Consulting Group

Sunday, September 12, 2021

I Will Always Love You (As performed at the 2010 BET Honors) · Jennifer Hudson (Official Music Video)

‘Medical Racism’ Producer Tells RFK, Jr.: Black Americans ‘Waking Up to Medical Tyranny’

Kevin Jenkins, CEO of Urban Global Health Alliance and producer of the film, “Medical Racism,” told RFK, Jr. that Blacks and whites must unite to fight the greatest tyrannies of all time. Link copied The Defender is experiencing censorship on many social channels. Be sure to stay in touch with the news that matters by subscribing to our top news of the day. It's free. Black Americans are waking up and pushing back against medical tyranny, Kevin Jenkins, CEO of the Urban Global Health Alliance, told Children’s Health Defense Chairman Robert F. Kennedy, Jr., on the “RFK Jr. The Defender Podcast.” Jenkins, producer of the documentary film “Medical Racism: The New Apartheid,” is a leader in the health freedom movement. “I’m a firm believer in uniting white and Black Americans in the fight against the greatest tyrannies of all time: Big Pharma, Big Tech, the banking industry and the education cartel,” Jenkins said. Jenkins is working to build new institutions that offer the “ability to move past the world we live in today and build a bridge to a better future for us,” one that includes having “ownership in our lives.” Jenkins stressed the importance of embracing “informed consent” when it comes to vaccines. When Kenndy asked Jenkins why he thought Blacks were among those described as “vaccine hesitant,” he answered: “Black Americans have a deeper understanding of these industries better than anyone, and in particular, Big Pharma. With all of the chronic illness in our community, with all of the experimentation that has happened in our community, they don’t want to trust the system that’s trapped them in the health system, the [system] that they’re now paying more attention to because of this COVID narrative that more Black Americans are dying of COVID than anybody else.” I’m “proud to say that Black Americans are really waking up,” said Jenkins. Black Americans are doing more research, said Jenkins. They’re turning off the TV and they’re looking at the history of eugenics, racism and events such as the Tuskegee experiments, Jenkins said.

Friday, June 18, 2021

Digital Alliance Platform
Audio Video Supply Chain From one convenient platform, efficiently package and deliver both your audio and visual content to meet partner specifications. No additional distributors needed. Advanced Rights Management Manage complex ownership splits between stakeholders and set ownership by territory and/or asset type. Set your policies and see your UGC claims via mobile or desktop. Royalty Payments Let Digital Alliance Platform be your royalty payment solution. Our Royalty Center will allow you to keep an eye on your bottom line by designating royalty splits for every contributor and paying stakeholders directly from the platform. Data Analytics Be in the know and on the go. Monitor your top audio and video content on social media and digital service providers. Direct access to performance and revenue analytics anytime anywhere. Jeremy Randall Cosby Pro VP Distribution Support at Digital Alliance Platform Washington, DC TopcaT@PeachTreeMusicGroup.Com

Thursday, April 15, 2021

Evergreen confirms Ever Given arrested pending $916m claim including $300m for loss of reputation

Sam Chambers April 15, 2021Sam ChambersApril 15, 2021


Taiwanese liner Evergreen confirmed on Wednesday that the 20,388 teu Ever Given has been arrested by a court in Egypt this week. The giant, near full ship is in the Great Bitter Lake with a crew of 25 onboard, weeks after it ran aground, blocking the Suez Canal. The ship is operated by Evergreen and owned by Japan’s Shoei Kisen Kaisha. 

According to the vessel’s insurer, the UK P&I Club, Shoei Kisen has been hit with a $916m claim from the Suez Canal Authority (SCA). 

Evergreen stated in a release that the claim includes $300m claim for a salvage bonus and $300m for “loss of reputation”.

“During the meeting between the shipowners and SCA on April 12, 2021, no consensus was reached as SCA’s claims are largely unsupported and lack any detailed justification. The following day (13th April), SCA immediately filed an application to arrest the Vessel and this has been granted by the Court,” Evergreen stated in its release issued on Wednesday.

General Average has been declared with shippers very unclear when they might get their cargoes onboard the ship.

For its part, the UK P&I Club said it was disappointed with the SCA’s decision to arrest the vessel. 

“The SCA has not provided a detailed justification for this extraordinarily large claim,” the insurer stated this week. 

The vessel’s classification society, the American Bureau of Shipping (ABS), completed surveys on on the ship 10 days ago and issued a certificate of fitness to allow the vessel to move from Great Bitter Lake.

The SCA is expected to issue its report into why the vessel came to be lodged on the eastern bank of the canal on Thursday, while the ship’s registry, Panama, will take many more months to issue its full accident investigation report. 

Tuesday, March 23, 2021


Exotic and stylishly arranged as to move our focus progressively towards the vocal’s relationship with the percussion, Poppy Colon’s “Bad Girls” doesn’t have a dull moment in the entirety of its four minute running time. Instead of relying on a sample, Poppy Colon conjures up a gorgeous guitar melody to use as his main backdrop here, tempting us with a textural element in the mix as frequently as he does his command of the lyrics. “Bad Girls” might have plenty of counterparts on the radio at the moment, but if you’re looking for something consistently enthralling on an instrumental and vocal level, it stands alone. I was impressed in my initial sit-down with the song, but in the time that’s passed I’ve only grown more intrigued by this material’s vibrant sway. 


Though the groove feels like the most important part here other than the strut of the vocal, I wouldn’t put all of the credit on the percussive arrangement alone. There’s just as much action coming off of the bassline and even the construction of the mix itself, which alludes to some dancehall and Latin pop influences I want him to emphasize all the more in his music. Poppy Colon has never been shy about putting himself out there in a performance, and while the lyrics in this song are less than vulnerable, everything from the surface stuff to the depth of the tonality the instrumentation presents feels really exposed and unhidden by the synthetic nonsense his peers tend to hide behind when making experimental music. 

“Bad Girls” has as simple a pop hook as you can work into a harder rap track, and yet my man never sounds like he’s relenting against the pressure of the implied harmony. The attack he’s utilizing is straight up retro DMX, but it’s not nearly as aggressive as one would need it to be in order to brand the track an homage. There’s nothing recycled about the way the melody winds up married to the pulsating kick of the drum, but instead a feeling of insularity that becomes increasingly difficult to escape as we get closer to the finish line. Poppy Colon has toyed with some ambitious work in the studio before, but this is an affirmation of his alternative interests more than it is anything else. 


An amazing song at blistering or moderate volumes just the same, Poppy Colon’s “Bad Girls” feels like the right addition to make to this artist’s growing body of work at the moment. Critically speaking, there’s not enough here for me to say that he’s outwardly inviting influences from reggae, rock and even old guard gangster music, but I think you’d have to be crazy to ignore the way his approach is starting to diversify. Hybrids are literally everywhere in pop at the moment, but this doesn’t sound deliberately geared towards a pseudo hipster audience (as much of the other crossover content has). Poppy Colon is the real article, and his passion inside of “Bad Girls” definitely solidifies his rep in this industry even more than it already was. 

Garth Thomas

Spotify new numbers, my new single

Did you see what Spotify just released? It's a hopeful step in the direction of being a bit more transparent by the streaming behemoth. The new 'Loud and Clear' site outlines the (macro) economics around how streaming works on the platform. One of the biggest takeaways for me is the number of artists actually earning from streaming. And how much!

+If Spotify Won't Pay More, They Should Give Us More Data

In 2020:

- 184,500 artists made over $1,000
- 67,200 artists made over $5,000
- 42,100 artists made over $10,000
- 13,400 artists made over $50,000
- 7,800 artists made over $100,000
- 1,820 artists made over $500,000
- 870 artists made over $1,000,000

Let's put this in perspective. In Indonesia, the average annual salary is around $10,000. In India and Brazil it's $5,000. And in the US, the median annual salary is just under $50,000. So, depending on where you live, it seems a significant number of musicians are earning a living just from Spotify royalties (not to mention Apple Music, or any other avenue). 

Now, let's not forget that 100% of this money does not go direclty to the artists in many cases. Many of these artists are signed to labels or distributors who keep a percentage of these royalties.

+DistroKid vs. Tunecore vs. CD Baby vs. United Masters vs. Amuse vs. AWAL vs. Stem vs...

And if you don't have someone collecting your publishing royalties (performance AND mechanical) then you're missing out on about 1/5 of all of your money. Check out this article on how to get that money.

+Songtrust vs. Sentric vs. CD Baby Publishing vs. Tunecore Publishing

And, isn't it nuts that nearly 8,000 artists are making more than $100,000 just from Spotify? So next time someone says that Spotify doesn't pay, you can politely correct them. It's a weird and crazy time we're in right now. 

+Spotify Removed Your Music, Now What

Another big takeaway, is that over 550,000 tracks have surpassed 1 million streams (207,000 in just 2020). Now, I know this stat might make you feel quite shitty if you're not the artist behind one of these songs, but don't let this discourage you. Let it encourage you! Tens of thousands of artists are making a living just from Spotify revenue. Make it your goal this year to be one of them! 

At Ari's Take, we're working with some experts in the space to help you achieve streaming success and be one of these artists. We're about to reveal the goods. Stay tuned... 

And last, but (hopefully) not least. I released a new single today. "Birthday" is a piano ballad about reflecting but not dwelling. Being grateful without celebration. 


Take a listen here.

If you do the Spotify thing, please add it to your playlists and smash that heart button. It all helps. We're all in this crazy music community together. 

I'd love to hear your thoughts on the song (just hit reply). 


PS - Have you checked out our report on how much each distributor pays per stream for Spotify and Apple (by country)? We're adding new reports/distros everyday. Check it out here. 


Follow Ari's Take on Instagram @aristake_ and TikTok @aris.take for daily doses of inspiration.

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